It's Brain Science
PowerPoints don't stick
30 million PowerPoints are delivered every day, and quickly forgotten. It’s brain science, when a slide disappears, our brains can’t use our innate spatial filing system, few relationships are made, and it’s gone. But spatial media can solve this problem.
Slide decks contain the defacto language of enterprise: text, diagrams, and increasingly, data. By rethinking the popular term “data story-telling” with a 3D context, we enable a new paradigm of consuming information.
Communication is sharing information
XR content, not avatars
When William Gibson first defined “cyberspace”, he didn’t describe a metaverse full of avatars in virtual reality. He envisioned the world’s information flows:
“A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding…”