Information experiences that stick
Flat-screen media is the problem: memory creation is tightly linked to spatial context. Stickiness is mission critical to generate sales, make decisions, share big news, or fund-raise.
A new information experience
Flows are presentations and data stories using Virtual Reality (VR) on the Web. You can fully immerse your audience into your information, pushing the boundaries of user experience. All with the universal accessibility of the Web.
Flat-screen media is the problem: memory creation is tightly linked to spatial context. Stickiness is mission critical to generate sales, make decisions, share big news, or fund-raise.
What is Everyday VR? Simple to use, easily revised, live content flow.
FLOW makes it possible for you to deploy on a daily basis.



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At VR Toronto in 2017, I was introduced to Marc-Olivier LePage, co-founder of Vrvana, who took me aside and gave me an impromptu demo of their proprietary HMD, Totem, which has a 120 degree (not a typo) field of view. Ninety days later they were acquired by Apple for thirty million dollars. This year it was Mike Pell, my friend and fellow author from the Microsoft Garage, who introduced me to Jason Marsh, who had a Gear VR in his hands to show a demo of text-heavy 3-D data visualization experience using the SaaS (software as a service) model called Flow.

Charlie Fink and reading deconstructed “Hamlet” created by Jason Marsh and Flow in the hallway at AWE.
Instead of data, however, Marsh used the script of “Hamlet” to show how deconstructing text completely changes its meaning. Lines float independently in space, out of order, although the whole text is always available for reference. You can walk or teleport into an endless 3D sculpture garden of words. Making VR experiences using Flow, Marsh says, is [as easy as] using PowerPoint. Using WebVR, the Flow Editor can create for any VR platform. “Flow changes your relationship to data,” he told me. “It’s a superior form of communication because it touches that part of the brain that perceives it not as words but as dimensional, graphic objects.” One of the best things about conferences is serendipity.